‘Golden tickets’ may lure back families of costumed visitors
For years the lingering criticism of the annual Old Colorado City Safe Treats Halloween event - whether deserved or not - has been that it makes individual merchants buy candy for kids but doesn't mean shoppers coming back.
But this year organizer Lori Kasten recalled how the fictional Willy Wonka hid “golden tickets” inside a few of his chocolates. So she copied the idea, with merchants tucking free-item pledges inside 60 of the many candy and gifts handed out Oct. 31.
Will it work? The proof may take a while, but Kasten has already felt the joy of having “a little girl come in to redeem her golden ticket, and the look on her face was priceless. I guarantee her family will tell their neighbors the good time they had.”
Kasten estimated the overall costumed visitation at about 2,000, and expressed appreciation for her volunteers, including Coronado High. “I'm just thankful that we still have community spirit and that everyone pulled together,” she said.
Westside Pioneer article