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Western apparel store that's been in the Springs 82 years relocates to Old Colorado City

       Lorig's, one of the oldest retail stores in the region, has moved to Old Colorado City.
       The location at 2611 W. Colorado Ave. is even older. The historic brick two-story was originally built in 1904 by Jacob Schmidt for a beer hall. Scott Roney, who has owned Lorig's since 2008, also bought the Schmidt building, in which Lorig's now takes up the first floor.
       According to Roney, the store is open daily, specializing in western wear, including hats, boots and clothing.
Scott Roney, owner of Lorig's; and Jo Nelson. the office manager and a store investor, pose inside the business' new location in the Schmidt building at 2611 W. Colorado Ave. The large windows behind them look out onto the avenue.
Westside Pioneer photo
       In 1932, the business was started in downtown Colorado Springs by the Lorig family, which before that “had been in the wholesale dry good business selling to the mining camps and Indian trading posts in southern Colorado and northern New Mexico,” according to a history section on the Lorig's website.
       Originally, “The store sold work clothes, men's and boy's clothing, hats, and uniforms,” and during World War II, it “was one of the largest sellers of nurses uniforms in the state and throughout the country by mail,” the website continues.
       The Lorigs added western wear after the war. The family kept at least partial ownership until 1985, the website adds.
       In 2004, the owner prior to Roney moved the business to Union Boulevard near Pikes Peak Avenue. The relocation to Old Colorado City took place in August.
       “Old Colorado City fits us better,” commented Jo Nelson, the office manager as well as a Lorig's investor, who has worked with Roney for the past five years. “It feels like more of a community, and we've been very welcomed by the other merchants here.” Also, happily, she noted, “We found that a lot of our regular customers are from the Westside. We're very excited about the prospects.”
       At just under 3,000 square feet, the Schmidt building's first floor turned out to be the right size for the necessary downsizing from the store's 5,000 square feet on Union Boulevard, Roney and Nelson pointed out. The additional space had largely been needed for the uniform business, which has been phased out over time.
       From 2012 to this year, the now-Lorig's location had been used by the former Earthen Artisan House retail business.
       A grand opening is to be announced later this month, marking the calendar date of Roney's purchase of Lorig's (Sept. 28), Nelson said.

Westside Pioneer article
(Posted 9/9/14; Business: New)

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