‘No Man’s Land’: Idea for new name
Personally I think “Westside Avenue” is confusing because it is a part of Colorado Avenue and all the addresses are Colorado Avenue. I'm new to the area so even though Adams Crossing has historic significance, it doesn't mean much to me. Besides, isn't Adams Crossing a more localized area than from 31st to Highway 24?
All of the “Gateway” suggestions imply that this area is subordinate to another area.
I vote for the name “Red Rocks.” Those red rocks are a dominate feature of the area. Everyone can see them. Even newcomers like me can see where the red rocks are. Also, many businesses in the area use the name “Red Rocks.”