Goodwill unveils new slogan
Goodwill Industries of Colorado Springs celebrated its April 13 Annual Dinner by honoring businesses and individuals and
unveiling its new slogan: “Work to Improve Lives.”
The new slogan will be showcased on donation trucks, storefronts, donation centers and printed material in the coming months.
Goodwill, one of the Westside's major employers, developed the slogan “to help the community learn more about the many ways Goodwill improves lives,” according to Goodwill spokesperson Melissa Lyby. “As our community changes and grows, so does the need for Goodwill's services. Goodwill's programs are more critical than ever before.”
The private, non-profit agency, headquartered at 2320 W. Colorado Avenue, employs 1,300 people in Colorado Springs, Woodland Park, Fountain and Canon City. According to Lyby, most of these workers are “disadvantaged” individuals, such as single mothers without transportation or people transitioning from welfare.
The former slogan was “We Put People to Work.”
The new slogan is intended to show that Goodwill does not just provide jobs, but also focuses on “personal independence” for its people, Lyby said.
Before deciding on the slogan, Goodwill surveyed a variety of people, including shoppers, donors, employers and volunteers.
Recycling bin at Red Rocks Center
An expanded version of the free recycling bin that used to be at the Manitou Springs Chamber of Commerce recently opened in the parking lot between Safeway and Bookman in the Red Rock Shopping Center parking lot.
Whereas the chamber's bin only took newspapers, Bestway Disposal is providing three enclosed, metal containers - one large, two dumpster size - allowing drop-offs of newspapers as well as plastics, junk mail/magazines, cardboard and aluminum/steel cans.
Previously, the only free recycling location on the Westside has been in the Wal-Mart parking lot on Eighth Street.
The Bestway site at Red Rocks came about through the combined efforts of Bestway and a volunteer group called Manitou Recycles. The duo have also combined to bolster curbside recycling efforts in Manitou Springs.
The bin was located on the Westside instead of Manitou in an effort to reach more people and because of space issues at the Manitou chamber, according to Bestway President Phil Kiemel.
He said his plan is to keep the bin in Red Rocks for at least six months. “If it works well for us, we'll expand it through the Westside,” he said.
Have you opened, moved or expanded your Westside business this year? Call the Westside Pioneer to get your information in Biz Buzz. It’s free! Call 471-6776.