What do you do?
Where do you work and what is your title?
I’m the owner of A Call to Life, a women’s clothing and accessory boutique, located in Old Colorado City.
What do you do there and/or what are you responsible for?
Well, from ordering from vendors to handling marketing, a shop owner has lots of responsibilities! Inventory management, sales, merchandising and managing finances are just some of my daily load.
How long have you been doing this kind of work (total)? How long on the Westside?
My background is in retail and customer service, so I’d say that the 12 years prior to opening my shop were all integral in preparing me. We opened in August of 2010 and this is the first location for A Call to Life. I’m a fourth-generation native, so my family also has its roots in Old Colorado City. I’ve lived in different neighborhoods all over town, but this is always home. When I was born, my parents lived on Bijou! I care a lot about the Westside and preserving its beauty and character.
What do you like best about it (other than quitting time)?
Creating. We have become known for having some pretty unique windows… We had “marshmallow snow” and a sun-burst made from fabric and hangers. Inventory is constantly rotating in and out, so re-setting the shop is frequent and FUN, too! It gives me a chance to get my creative juices flowing, plus it’s an integral part of keeping things fresh and new.
If you could change one thing (other than pay), what would it be?
Freedom is one of the things I like best about being a business owner, but it’s also a double-edged sword. Being a business owner also comes with the knowledge that if you are sick, or something comes up, you must make a way to adequately cover for yourself. It can be tough.
What part of your work did your training/education never prepare you for?
That question is almost impossible to answer, because I feel that every work experience I’ve had leading up to this point has been valuable and helped me to be a productive business owner. I guess if I had to pick something I’d say I don’t have much experience in the way of bookkeeping, but that’s why I have a bookkeeper extraordinaire to help me!
What makes working on the Westside special?
So MANY things! The diverse businesses! Great boutiques! The best food in town! The sense of community! Since day one I’ve loved my neighbors. We all support and encourage each other in our individual businesses. It’s great to know that we are all so willing and open to help one another succeed.
“What do you do?” is a regular feature in the Westside Pioneer. If you know someone who has an interesting job on the Westside (but doesn’t live here), he/she might be a candidate for this column! If you know someone who might qualify, give us a call at 471-6776.